At our last SBNG breakfast meeting in Erina we had a look why good consistent Social Media Profiles are important and how to carry out an audit of our various channels. The presentation by Elizabeth Todd of Income Trigger Consulting was in the form of a slide show that honed in on the most important points that we need to pay attention to if we are to get results from our effort put into maintaining a social media presence. Here is an overview of the points raised:
- Be seen where it matters
You don’t have to be everywhere but you MUST BE where your customers are. As an example, if you’re in the fashion business or have anything to do with style the Pinterest is a MUST BE place for you. If on the other hand you’re in a professional service business such as legal services then LinkedIn and Google Local would be the places for you.
- Your profile components
A good consistent and comprehensive profile has the following components that all need attention –
- Cover photos
- About Sections
- Profile pictures
A good profile picture can be in many different formats depending on what your brand represents but whatever format and style you chose it MUST BE recognizable and consistent. Here are some well-known examples of a trade mark, a drawing, one face for many businesses and our coloured SBNG abstract in line with the colour scheme in the SBNG website.
The MacDonald’s golden arches trademark is recognisable everywhere even without the name and almost everyone would know that the drawing of the colonel represents KFC. The picture of Richard Branson is a good example of using a personal picture across many different types of products and services to build trust while maintaining a clear distinction between the social media channels and websites for the individual products and services. The SBNG coloured logo represents the colours of the blue sky and sun that are a prominent feature of the Central Coast. When using an abstract like this as a logo and profile picture it’s essential that your colour scheme is maintained throughout your website.
- Cover photos
One of the big mistakes made by many people is to forget to pay attention to the structure of a cover photo for the various platforms. In the case of Facebook it is important to allow for the overlay of the profile picture and the various clickable Facebook buttons
- Your “About” section
Your “About” sections are the story behind your profile picture and your cover photo. It’s one of the most visited places on your sites. Make sure that you’ve completed all of it and that you’ve included relevant keywords. Your “About” section can make or break your business.
- Keywords and Hashtags
Keywords are an essential part of your profile but they’re not necessarily the words that you use to describe your business. Good keywords are the words and phrases that your customers use to find products/services such as yours. Use Google Keyword Planner or similar software to find the right words and/or phrases for your business.
- Linking Social Media and Your Website
Your website is your shopfront. Linking all social channels with your website improves your traffic, creates leads and increases your conversion rates. Remember to link social media posts to specific landing pages if the objective of the posts is to hone in on a specific product/service.
In summary: To establish your brand, build and audience and grow your business you need a meaningful and consistent profile. Thank you Elizabeth for a very informative presentation on “How to create good consistent Social Media Profiles”. For more details on this topic please contact Elizabeth directly at Income Trigger Consulting