Another great presentation from Sarah Cook of Atlantix Studios this morning at Tuggerah - thank you Sarah
To summarise :
- You have approximately 7 seconds to make a good impression! Potential clients are 35% more likely to engage a business that uses professional photography as opposed to stock imagery!
- Your pro headshot represents both you AND your business - so makes sense that it be of the best possible quality
- The photos you use on your marketing collateral represent you business just as much as your staff or the products and services you offer. Low quality, amateurish photos reflect poorly on a business `
- As well as having them take the logistical reins, using a professional photographer means you get their skills as well as lighting, equipment, editing and retouching It's a hassle-free solution that's worth the up-front cost.
- Visual content plays such a big part in today's competitive landscape. Professional photography is an invaluable asset for small businesses offering a range of benefits.
And there was so much more! But the good news is that Sarah will be reviewing this presentation again later in the year - so if you missed out this time, you'll have an opportunity to catch her then
See you at our next meeting!