There's a hidden goldmine sitting in your CRM!

27 Feb 2026 18:16 | Nicola Davies-Cooke (Administrator)

Another packed meeting at Sol with several new faces around the tables, which is great to see!

Jay Walmsley was our guest speaker for the meeting, and he introduced us to Sabri Suby's "3% Rule" which essentially says that in any room or community there's only about 3% of people who are in a position to BUY NOW. 

Here's the highlights of his presentation:

  • Stop Chasing, Start Attracting: If you only talk to people ready to buy today, you’re ignoring 97% of your potential revenue.

  • The Education Bridge: Community isn't about selling; it's about moving people from "problem aware" to "solution ready" through consistent, low-friction value.

  • Ownership vs. Renting: Why building your own community platform is safer and more profitable than relying on changing social media algorithms.

  • The 17/20/60 Split: A breakdown of how to tailor your content for information seekers (17%), problem-aware prospects (20%), and the "not yet aware" majority (60%).

  • Be the Only Choice: By the time a prospect hits that "Ready to Buy" 3%, your community has already made you the only trusted authority in their eyes.

For more information, contact:

Office Number +61  0411 438838
www.bizboxpro.com.au 
info@bconnectedworld.com.au

Central Coast Small Business Networking Group

Central Coast Small Business Networking Group Inc INC9889724

ABN: 62 197 072 196

  • Home
  • News
  • There's a hidden goldmine sitting in your CRM!
Powered by Wild Apricot Membership Software